Lyft Arcade
Creative lead for the Lyft activation at Brit + Co's annual pop up experience in NYC, #CreateGood. For this activation I was handed a concept and sketch and handled everything from there on. I ideated, designed and sourced all of the details, from the graphic design to managing on-site execution.
This activation won the 2018 Digiday Publishing Award for Best Experiential Marketing Campaign, best experiential marketing campaign as an extension of the publisher's editorial brand, combining experiential, strategy, and creative services with a strong online dialogue.
Sketch by art director, Lee Schellenberger
Don Julio Bar
Creative lead for the Don Julio activation at Brit + Co's annual pop up experience in NYC, #CreateGood.
Working closely with art director, Lee Schellenberger, I picked up from her initial sketch and designed the entire space. I sourced every component and managed on-site execution.
Holiday House
Creative lead for Santa's Workshop, sponsored by NBC's Making It, a reality DIY competition hosted by Amy Poehler and Nick Offerman. I was tasked to create four photo backdrops made out of common DIY materials: tape, yarn, paper and wood.
